*Updated folio at lachlanhall.com
Ideas that get attention. Comms plans to ensure they’re heard.
Current: Freelancing, let’s talk! and working on PlusPlus++ via betaworks
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Front page of Product Hunt. A growing base of 250K daily users achieved organically in four months
ROLEProduct Concept, Product Strategy, Growth Strategy
Winner of Grand Prix at CommsCon 2013, Top 12 Global Crowdfunding Campaigns of 2012, Cannes Lions Finalist (PR) 2013
ROLECreative Concept, Comms Strategy,
Cannes Gold Lion, 2x Gold Effie Winning Campaign, ADMA Grand Prix
ROLE Comms Strategy, Content Strategy
WARC Global Innovation Prize 2013, Gold, Silver & Bronze Effie, Silver Cannes Lions, PSFK Top Retail Innovation, ADMA Gold, Silver
ROLE Co-creative, Comms Strategy
1 x Effies Silver, Cannes Finalist, Creativity Pick of the Day, 4.5MM Views and trending on Youtube in 3 days
ROLE Co-Creative Concept, Comms Strategy
Topic: “Engagement planning to help make a “viral idea” go “viral”
– Festival de Antigua, Guatemala 2015
A two day digital strategy workshop I helped create in 2015 and run intermittently in NYC.
Helped create the “bakeshop” user experience for personal trading card app Glitter.
Why creatives and strategists need to evolve. (Originally for Digiday)
Q&A with WARC on the importance of effectiveness awards and how to write better entries
One Show – Merit Award, Sirens Best Campaign (Radio), 3 x Finalist. Creativity pick of the day. ROLE Co-creative concept, Comms Strategist, User Experience
4MM+ views, 600MM Earned PR Impressions
ROLE Comms Strategy, User Experience
ADMA Finalist, “Most Disgusting Ad of All Time”, Creativity Pick of the Day, 800K views in three days
ROLE Creative Concept, Comms Strategy
2013 B&T 30 Under 30 Winner – Digital
A platform where any touring musician could stay free in a Renaissance Hotel so long as they recorded a tune from the elevator
ROLE Creative concept
Wrote the weekly digital marketing column for B & T Marketing Magazine.
DURATION: April 2012 – June 2013
Web App that ranked the amount of SxSW tweets someone made during the festival
ROLE Creative Concept, Comms Strategy, UX
A website that automatically displayed all instagram photos taken at #falls festival
Side Project – Online Skype School, 15,000 Member Word a Day Program.
Opinion piece in AdNews
Side Project, French Skype Lessons, 17,000 Member Word A Day Community
A side project that pulled in all IG photos taken at Meredith Festival and allowed people to send thank you notes to the organiser
ROLE Concept, Comms Strategy
Opinion Piece
Find the Renault in the least amount of moves and it’s yours.
