Comms Strategy & Concepts


Hello. I’m a freelance comms planner,
an award winning concept creative,
and an exited startup builder.


When working with me for comms
this means you get...



✓ Comms plans with media, creative and
business thinking in mind.

✓ A planner who can take the start of an idea
and turn it into a full campaign

✓ Marketing solutions and concepts in a broad
sense (not just ads)

✓ Creative briefs that are more digestible
and useful to creatives




WHAT:
Freelance Communications Strategist / creative
WORK HISTORY:
Freelance
Betaworks
Anomaly
Silver & Partners
Naked Comms



Selected work



Some recent things

Oculus Quest
Comms Strategy
Volkswagen 2020
Comms Strategy

Verizon

Creative / Comms Strategy
DKNY 30th
Comms Strategy  / Idea architecture
Pepsico
Innovation
Walmart Fashion
Comms Strategy
Gap: Cher meets Future
Comms Strategy
Lego Global Media Pitch (Winning) Idea architecture
Simplisafe 2019
Comms Strategy

The Home Depot 
Comms Strategy / Creative  

IHOP Comms Strategy  

Hyatt 2019
Comms Strategy
Hyundai NFL KickoffComms Strategy / Idea Mechanic

DoubleTree Hilton 2019
Comms Strategy

Adidas: Pharell Stan Smith
Comms Strategy

Supercuts 2019
Comms Strategy

Playstation Vue
Comms Strategy

Ben & Jerrys 2018
Comms Strategy



Some highlights



Overstay Checkout - Art Series Hotels

A hotel program where you only had to check out if someone else checked in.



ROLE:  Co-Concept, Creative, Comms Strategy
ACCOLADES:Cannes Lions: Silver / The Effies: Gold, Silver, Bronze /WARC: World Prize for Innovation ($10,000) /WARC: "Ranked no 5 in the WARC100 Smartest Marketing Campaigns" / Spikes Asia: Gold /ADMA: Gold, Silver / MFA: Gold / PSFK: “Top 20 Retail Innovations of 2012” / Creativity: Pick of the day / Adnews: Game Changer Finalist

PRESS:
Fast Company / PSFK / Conde Nast / Yahoo / Springwise / News.com.au / Trendhunter / The Australian / DailyMotion / NovaFM / Frankie / LoyaltyLobby / SmartPlanet / Hospitality Net / Boutique Traveller / Habitus Living / SMH, MX, The Age,  (print) / + Lots More




Who Gives a Crap Launch

Launch strategy and concept for DTC toilet paper brand Who Gives a Crap which earned $1.2M in earned media.



ROLE: Concept, Creative, Comms Strategy
ACCOLADES: Comm­sCon: Grand Prix, Gold (2)  / Cannes Lions: Final­ist / The Effie: Final­ist (2) / Spikes Asia: Finalist / MFA Awards: Gold / ADMA: Bronze /  IndieGoGo: “Top 5 Global Crowd­fund­ing Cam­paigns” / Bestad­sontv: Best Interactive

PRESS:All Australian TV News and Breakfast Shows / All Australian Drive Radio / Fast Company / Huffington Post / Mashable / Forbes / Wired / News.com.au / Herald Sun / Dumbofeather / MTV Act / Inhabitat / MNN / TheDoGood / SOMA / SMH, The Age, TFR other Print / + Many more



Vacation, Miami USA

Excessively good sunscreen. Made in Miami. Made for leisure. Pilot launched summer 2019 in the Standard Hotel NYC. www.vacationoil.com


ROLE:  Co-founder, tanning enthusiast
ACCOLADES:
Loved by Tom Selleck, Don Johnson and the cast and crew of Cocktail. Stocked in the Standard Hotel.




Have the homeless become invisible?
NYC Rescue  

A test to see whether you’d  notice your own family members if you saw them homeless on the street.




ROLE: Co-concept, Comms Strategist
ACCOLADES:
The Effies: Silver / Cannes Lions: Finalist / 5MM Views / Trending on Youtube / Creativity: Pick of the Day  
PRESS:

ABC World News with Diane Sawyer / CTV News (TV) / Fast Company / Huffington Post / BuzzFeed / Upworthy / DailyMail / NYDaily / Gizmodo / Relevant magazine / Digg / + Lots more


PlusPlus++ for Slack
One of Slack’s most popular bots that allows you to plus, minus and keep score of all the good and not so good things your colleagues say and do on Slack. Acquired by Dominet in 2017.  www.plusplus.chat


ROLE: Concept, Co Product Design, (Founder)
ACCOLADES:Front page of Product Hunt, Ranked top 5 in Slack App Store, 500K users in first 6 months achieved organically. Used by Airbnb, Walmart, MLB, Tinder, Disney and many others. Acquired by Dominet Digital in 2017.

MORE INFO: Launch think piece / Two months in



Steal Banksy - Art Series Hotels
A hotel promotion where we challenged guests to steal a Banksy that was hanging in the hotel lobby.  




ROLE: Comms strategy, Content Strategy
AWARDS: Cannes Lions:  Gold / The Effies: 2 x Gold, 2 x Silve / ADMA: Grand Prix, 2 x Gold / CLIO: Silver / D&AD: In Book / Spikes Asia: Gold, 2x Silver / New York Festivals: Silver / World Festival of Media: Gold / LIA: Silver  / Gunn Report: Top 10 Creative Effectiveness


PRESS:
PSFK / CNN / LA Times / Observer / Paper Mag / Huffington Post / Conde Nast / GizModo / Complex /  Sydney Morning Herald / Timeout / The Australian / Lostateminor / IBTimes / Artlyst / Ufunk / Pedestrian TV / Booooom / Desktop / Freshness / News.com.au / Luxuo / Telegraph UK / GlobalGrind / Straight /  Vandalog / Yahoo / + Lots More




A few other things


Carmax
Superbowl
Comms Strategy
The most disgusting ad of all time - Oxy
Creative / Comms Strategy

#homesafely - TAC
Creative / Comms Strategy


Experience


2017 - Freelance Comms Strategist

R/GA, Initiative, TBWA, AKQA, Joan, Havas, GSD&M, Johannes Leonardo, Y&R, Mekanism, YARD, Dirt, Etc

2015 - Betaworks

Product and Marketing Director

2014 - Anomaly 

Communications Strategy Director

2013 -  Silver and Partners

Communications Strategy Director / Digital Creative

2011 -  Naked Communications

Communications Strategist  /  Creative




Recognition






Contact



WORK HISTORY:
Freelance
Betaworks
Anomaly
Silver & Partners
Naked Comms