Ideas and comms that get attention



I started out managing bands. 

Bands have a problem. They don’t have any money.  

So if you want to get attention for them, you have to find creative ways to do so. 

I now do this for brands and startups.

I come up with ideas that get people to talk and design communications plans to ensure this happens. 


WHAT:
Freelance Creative and Communications Strategist
WORK HISTORY:
Freelance (current)
Betaworks
Anomaly
Silver & Partners
Naked Comms




Selected Work


Overstay Checkout - Art Series Hotels 

A hotel program where you only had to check out if someone else checked in.



ROLE:  Co-Concept, Creative, Comms Strategy
ACCOLADES:Cannes Lions: Silver / The Effies: Gold, Silver, Bronze / WARC: World Prize for Innovation ($10,000) / WARC: "Ranked no 5 in the WARC100 Smartest Marketing Campaigns" / Spikes Asia: Gold / ADMA: Gold, Silver / MFA: Gold / PSFK: “Top 20 Retail Innovations of 2012” / Creativity: Pick of the day / Adnews: Game Changer Finalist 


PRESS:
Fast Company / PSFK / Conde Nast / Yahoo / Springwise / News.com.au / Trendhunter / The Australian / DailyMotion / NovaFM / Frankie / LoyaltyLobby / SmartPlanet / Hospitality Net / Boutique Traveller / Habitus Living / SMH, MX, The Age,  (print) / + Lots More


Who Gives a Crap Launch 

A toilet paper CEO pledged to not get off the throne until he’d raised the $50K needed to launch his business. 


ROLE: Concept, Creative, Comms Strategy
ACCOLADES: Comm­sCon: Grand Prix, Gold (2)  / Cannes Lions: Final­ist / The Effie: Final­ist (2) / Spikes Asia: Finalist / MFA Awards: Gold / ADMA: Bronze /  IndieGoGo: “Top 5 Global Crowd­fund­ing Cam­paigns” / Bestad­sontv: Best Interactive

PRESS:

All Australian TV News and Breakfast Shows / All Australian Drive Radio / Fast Company / Huffington Post / Mashable / Forbes / WiredNews.com.au / Herald SunDumbofeather / MTV Act / Inhabitat / MNN / TheDoGood / SOMA / SMH, The Age, TFR other Print / + Many more 


PlusPlus++ for Slack
One of Slack’s most popular bots that allows you to plus, minus and keep score of all the good and not so good things your colleagues say and do on Slack. www.plusplus.chat 


ROLE: Concept, Co Product Design, (Founder) 
ACCOLADES:Front page of Product Hunt, Ranked top 5 in Slack App Store, 260K users in four months achieved organically growing at 2K per day

MORE INFO: Launch think piece / Two months in 



Have the homeless become invisible? - NYC Rescue  
A test to see whether you’d  notice your own family members if you saw them homeless on the street.




ROLE: Co-concept, Comms Strategist
ACCOLADES:
The Effies: Silver / Cannes Lions: Finalist / 5MM Views / Trending on Youtube / Creativity: Pick of the Day  

PRESS:

ABC World News with Diane Sawyer / CTV News (TV) / Fast Company / Huffington Post / BuzzFeed / UpworthyDailyMail / NYDaily / Gizmodo / Relevant magazine / Digg / + Lots more 



Steal Banksy - Art Series Hotels
A hotel promotion where we challenged guests to steal a Banksy that was hanging in the hotel lobby.  




ROLE: Comms strategy, Content Strategy
AWARDS: Cannes Lions:  Gold / The Effies: 2 x Gold, 2 x Silve / ADMA: Grand Prix, 2 x Gold / CLIO: Silver / D&AD: In Book / Spikes Asia: Gold, 2x Silver / New York Festivals: Silver / World Festival of Media: Gold / LIA: Silver  / Gunn Report: Top 10 Creative Effectiveness


PRESS:
PSFK / CNN / LA TimesObserver / Paper Mag / Huffington Post / Conde Nast / GizModo / Complex /  Sydney Morning Herald / Timeout / The Australian / LostateminorIBTimes / Artlyst / Ufunk / Pedestrian TV / Booooom / Desktop / Freshness / News.com.au / Luxuo / Telegraph UK / GlobalGrind / Straight /  Vandalog / Yahoo / + Lots More




Elevator Music  - Rennaisance Hotels 
A platform where any touring band could stay free in a Rennaisance hotel so long as they recorded a video in the  hotel elevator.  View videos




ROLE: Creative Concept
PRESS:  Billboard / PhilthyMag / Baller Status / Awolnation / StreetInsider


Man Sized Problems - OXY
A pimple popping ad for a male only acne cream that was deemed “the most disgusting ad of all time.”  




ROLE: Creative Concept, Creative Direction
ACCOLADES: ADMA Awards: Final­ist / Cre­ativ­ity: Pick of The Day / Adweek: Ad of the day / Business Insider: “Most Dis­gust­ing Ad Of All Time” / Forbes:  "When Disgusting is good Strategy" / Youtube Trending /  1MM+ plays in 3 days

PRESS:

Forbes / Buzzfeed / Jezebel /  KROQ FM / MSN / DesignTaxi / Daily Motion / The Australian / Matt and Jo show (radio) / Capital FM breakfast UK (radio) / LiveLeak / StyleBistro / +More 



CarMax SuperBowl Ad
A Super Bowl ad that had a puppy version of it. One to run in the Super Bowl and one to run in the Puppy Bowl.




ROLE: Comms Strategy
ACCOLADES: 4MM+ views, 600MM Earned PR Impres­sions, 2nd high­est spike in social men­tions on Adobe Dig­i­tal Index
PRESS:

Mashable / Good Morning AmericaHuffington Post / Forbes / FastCompany / Rolling Stone The Washington Post / Business Insider / Just Jared / ABC News / Wall Street Journal / CNBC / BleacherReport / Fox13 / HollyWood Life /  Chicago Tribune / LA Times / + More


Homesafely - TAC 


A plaform where the public could send personalised road safety messages to their loved ones targeted to digital billboards on their commute and ads on their favourite radio stations.



ROLE: Co-Concept, Comms Strategy
ACCOLADES: One Show: Merit Award /  Sirens: Best Campaign (Radio) 3 x Finalists / Creativity: Pick of the day / Best ads on TV:  Best interactive

PRESS:
ABC News (TV) / The Project (TV)  / PSFK Lostateminor / FastCompany / Herald SunOsocioComplex



Other Stuff



Two Dots - Brand strategy Developed a brand strategy for the makers of hit game Dots, Two Dots and Dots & Co.  

Speed Dial
An on demand news aggregator prototype that helped lead to Digg’s Slack Bot. Read more...

Glitter

Helped develop the “bakeshop (tm)” user experience for the personal trading card app “Glitter”. Read more...

Thanks Aunty A site that enabled festival goers to send a thank you note to the fictional festival Matriarch.Read more...

TagByTagWest
A site that counted and ranked the people who tweeted the most about South by South West Read more...

We Do Spanish Australia’s largest online Spanish school I co-founded with a word a day subsription service with 25K users. Read more... 
Instafalls A site that aggregated all the images hashtagged at Australia’s Falls Festival. Read more...  

Zero in on a RenaultAn online promotion where users played a game of hotter or colder to find a hidden Renault car.
Read more...




Speaking / Writing



Festival de Antigua  (2015)

I was asked to Speak at the Festival de Antigua in Guatemala on Engagement Planning to help “Viral” Ideas go “Viral.”
www.festivaldeantigua.com



Organiser / Speaker - The Planning Salon Bootcamp  (2015)


I co-organised the Planning Salon's Digital Strategy Bootcamp held over two days in NYC speaking on tactical communications strategies and earned media ideas.
www.planningsalonbootcamp.com





B&T 30 Under 30In 2013 I was ackowledged as a 30 Under 30 marketer by B&T. Read more...
Digital Degustation From 2011-2013 I wrote the weekly digital degustation for B & T magazine. Read more...
Adnews: Opinion “Why agencies should get into bed with startups” 
Interview: The Planning Salon.  




Contact



WORK HISTORY:
Freelance (Current)
Betaworks
Anomaly
Silver & Partners
Naked Comms